CLIENT: X-Zone
DESIGN: Mary MacGregor-Reid
DESIGN: Mary MacGregor-Reid
Brand, packaging and visual communication for a New Zealand pain-relief range of muscle rubs and sprays utilising Aotearoa medicinal plants.
This was a new product range entering the New Zealand and, eventually, international markets. The brand needed to be bold, modern and have an Aotearoa edge as it includes elements of Rongoā Rākau informed by a traditional practitioner. On-shelf the packaginh needed to have strong shelf presence as it is sitting alongside some well established brands with bright colour palettes and large areas of shelf-blocking.
Brand and packaging design exploration
