CLIENT: Countdown
STUDIO: M&C Saatchi Greenhouse
CREATIVE DIRECTOR: Gerhard Myburgh
DESIGNER: Mary MacGregor-Reid
STUDIO: M&C Saatchi Greenhouse
CREATIVE DIRECTOR: Gerhard Myburgh
DESIGNER: Mary MacGregor-Reid
Creation of cohesive in-store and out-of-home easter graphics at Countdown 2020. This was a fun, playful project using bright easter colours on foil backgrounds. This is another case where there are a lot of pieces of communication that need to be taken into consideration, as well as special promotions and competitions that also need to be brought under the easter banner. Out of home collaterol utilises the Countdown greens, while instore use our easter palette.
