CLIENT: Briscoes
DESIGN: Mary MacGregor-Reid
DESIGN: Mary MacGregor-Reid
Brand and packaging for a mid-range classic homewares brand sold within Briscoes stores.
Briscoes have several lifestyle product brands within their stores. Classic Living appeals to the purchaser who wants something good quality and classic in design. Although the brand needed to be clear in its positioning it also has to sit within the overall Bricsoes umbrella. There was the added challenge of not having complete control over packaging production as much is produced on-site in the products country of origin. This meant taking into account the difficulty of full-bleed packaging, of consistent photography and of substrates.
