CLIENT: Briscoes
DESIGN: Mary MacGregor-Reid
DESIGN: Mary MacGregor-Reid
Brand and packaging for a 'good quality basics' brand sold within Briscoes stores.
Briscoes have several lifestyle product brands within their stores. Studio by Urban Loft is a subsidiary of their premium brand 'Urban Loft' and contains more everyday products. Although the brand needed to be clear in its positioning it also has to sit within the overall Bricsoes umbrella. There was the added challenge of not having complete control over packaging production as much is produced on-site in the products country of origin. This meant taking into account the difficulty of full-bleed packaging, of consistent photography and of substrates.
