CLIENT: Briscoes
DESIGN: Mary MacGregor-Reid
DESIGN: Mary MacGregor-Reid
Brand and packaging for an eclectic homewares brand sold within Briscoes stores.
Briscoes have several lifestyle product brands within their stores. Arthouse carries a range of colourful, unusual and 'arty' homewares. Although the brand needed to be clear in its positioning it also has to sit within the overall Bricsoes umbrella. There was the added challenge of not having complete control over packaging production as much is produced on-site in the products country of origin. This meant taking into account the difficulty of full-bleed packaging, of consistent photography and of substrates.
Logo and packaging concepts
